ITOCHU Corporation has developed Apple Vision Pro experience contents for the permanent exhibition “The Earth's Tomorrow Observatory” at the ITOCHU SDGs STUDIO, operated by ITOCHU Corporation. The Apple Vision Pro content produced for this project is an Apple Vision Pro content that will be used in the permanent exhibition “The Earth's Tomorrow Observatory” at the ITOCHU SDGs STUDIO GALLERY, and will showcase the efforts of ITOCHU merchants toward the eight “tomorrows” of the future. The exhibition will be held at the ITOCHU SDGs STUDIO GALLERY, and will feature the latest experiences and presentations through Apple Vision Pro.
When visitors wear the Apple Vision Pro and scan the AR markers placed in the exhibition room, photos, videos, and other information will appear from the direction of the exhibits.
Visitors can enjoy and learn about ITOCHU's SDG initiatives through a new exhibition experience that seamlessly links the real and digital worlds.

Link to official website: https://www.itochu.co.jp/ja/corporatebranding/sdgs/20240717.html

▼Designed as an exhibition experience

This time, we developed content that can be experienced as part of an exhibition in a real space, rather than being completed only with the Apple Vision Pro.
When you look in the direction of a video or exhibit that exists in a real space, information related to that exhibit is displayed as digital information through the Apple Vision Pro.
This provides a new experience that combines the strengths of digital, “abundant information,” with the strengths of real, “actual experience.

▼Designed for Permanent Exhibit

This content is designed for a wide range of visitors to the permanent exhibition, so that visitors can experience it without having to prepare for the experience or learn how to operate it.
This allows even first-time users to experience the Apple Vision Pro without having to learn how to operate it.
In addition, by designing the Apple Vision Pro so that visitors can experience content as soon as they put it on, the burden on the management side to support the experience is minimized and long-term exhibition operation is possible.

Taking advantage of the Apple Vision Pro's ability to create an experience in which digital information exists as it does in a real space, we developed experience content for the Apple Vision Pro in order to create a new exhibition that connects real and digital.