PORTAL BY JOSEPH

PORTAL BY JOSEPH is an AR fashion show experience. PORTAL turns an ordinary store into an immersive space where a brand tells and shows its story.

Using iPad, people are able to enjoy watching a virtual fashion show and previewing and purchasing seasonal items. PORTAL features British fashion brand JOSEPH's 2019 a/w collection, and it was exhibited at JOSEPH stores at Tokyo midtown and GINZA SIX.

PORTAL BY JOSEPH is an AR fashion show experience. PORTAL turns an ordinary store into an immersive space where a brand tells and shows its story. Using iPad, people are able to enjoy watching a virtual fashion show and previewing and purchasing seasonal items.

PORTAL features British fashion brand joseph’s 2019 a/w collection fashion models, who are rendered in 3D from 153 images taken simultaneously from different angles, appear wearing 15 types of ensembles selected from JOSEPH’s 2019 a/w collection.

Through the portal experience, people can learn JOSEPH’s brand philosophy and find new clothes and complete attires while enjoying the immersive, inspirational show powered by AR technology. You can add your favourite items to a “saved” list and bring the list home by scanning a given QR code provided at the end of the show. If some items are not available at the stores, you can purchase items you’ve saved online.

The recent development of fashion e-commerce transformed the role of retail stores from a place where people simply purchase clothes into a place where they have a brand experience.

MESON has concluded three terms that represent our future in-store customer experience: Inspire, Learn, and Interact. Inspire - PORTAL offers an inspiring opportunity to discover new items and fashion experiences. Learn - PORTAL create a space for learning brand philosophy through its immersive experience. Interact - PORTAL is an interactive experience of communicating with brands, stores, and more.