PORTAL BY TOCCA

PORTAL BY TOCCA is one of MESON’s PORTAL series that turns an ordinary store into an immersive space where a brand tells and shows its story. Like PORTAL BY JOSEPH, it is an immersive experience of AR fashion show featuring a brand.

This time, PORTAL is customized for new york fashion brand TOCCA and features the 2019 autumn capsule collection “SNOWFLAKE WALTZ.” PORTAL BY TOCCA unfolds a beautiful story decorated with flowery visual effects.

PORTAL BY TOCCA is an in-store experience of AR fashion show, which rolled out in 19 TOCCA stores in fall 2019. A small trunk, which was displayed in each store, is a trigger of this experience. a story of TOCCA’s capsule collection “SNOWFLAKE WALTZ” unfolds over the trunk with featuring the beautify of Musumeyaku of the Takarazuka Revue.

In this experience, people are able to immerse themselves in the world of TOCCA and preview special items featuring TOCCA’s capsule collection “SNOWFLAKE WALTZ.”

The core motif of PORTAL BY TOCCA is “travel,” which is considered to be the most suitable to express the beauty of the Takarazuka Revue. Under this motif, PORTAL creates an immersive stage that incorporates the worlds of TOCCA and Takarazuka into an AR fashion experience.

During the roll-out period, TOCCA’s flagship stores at Ginza and Umeda Hankyu were decorated with artificial flowers and snow to enhance the immersiveness of the virtual fashion show and the richness of the AR experience.