• Media & Entertainment
  • City & Transport

RESHAPE YOUR VIEW

  • NTT DOCOMO
RESHAPE YOUR VIEW

About

RESHAPE YOUR View is a city-view AR experience that lets people explore tourist spots and make their own sightseeing routes. At Yokohama Landmark Tower Sky Garden, an observatory floor of Yokohama Landmark Tower, tourists are invited to use Magic Leap 1 to find 12 spots in the cityscape of Yokohama and know attractive aspects of each spot by pulling them inside the observatory.

In the experience, they select spots that they want to visit. At the end of the experience, the selected spots are connected by an AR navigation line as their own sightseeing route. RESHAPE YOUR VIEW offers an enhanced experience of exploring a cityscape from an observatory. 

RESHAPE YOUR VIEW

Background

The RESHAPE YOUR VIEW experience is part of NTT DOCOMO's experimental project of developing AR cloud application. Using the AR cloud technology developed by NTT DOCOMO, we conducted technical verification of the capability of AR cloud and verification of business potential of AR application.

The experience was delivered to the public to show the cutting-edge AR technology and get feedback from those who experienced it. Through the exhibition at Sky Garden, the experience showcased the technical application of AR cloud technology and the business potential of AR experience in the field of sightseeing. 

RESHAPE YOUR VIEW

Execution

The concept of RESHAPE YOUR VIEW is "The cityscape from an observatory becomes your map." Spatial computing device Magic Leap 1 enhances the view from an observatory by visualizing the hidden sightseeing spots in the cityscape and revealing their attractive aspects, which generates more value than the ordinary observatory experience.

With RESHAPE YOUR VIEW, tourists explore the cityscape of Yokohama and find spots they want to visit. At the end of the experience, the selected spots are connected by an AR navigation line as their own sightseeing route. Tourists view the cityscape that is reshaped as a virtual map overlaid on the city. 

RESHAPE YOUR VIEW

Results

RESHAPE YOUR VIEW was exhibited at Yokohama Landmark Tower Sky Garden from April 9th to 18th, 2021. Over 250 tourists at the observatory visited and experienced RESHAPE YOUR VIEW as a new way of exploring the cityscape of Yokohama with AR technology.

RESHAPE YOUR VIEW delivers experience and value that ordinary guidebooks cannnot do. Magic Leap 1 and AR Cloud technology visualize the hidden aspects of tourist spots and reshape the view from the observatory.  

Credit

  • Service Planning, Design and Development
    Kent Kajitani, Yuki Kobayashi, Kazuya Hiruma, Jun Ito, Mathilda, Kyoko Hashiguchi, Yuki Homma, Seiichiro Takeuchi, Tomoaki Kuroko
  • Collaboration in Design and Development
    Keizo Nagamine, Koji Miyata, Sato Go, Totaro Tanaka, Sikander Takamasa Inohana
  • 3D Modeling
    Takashi Shirae, Shogo Matsubara
  • Booth Design
    Kazuki Kurita, Totaro Tanaka
  • Photography
    Alex Abian
  • Videography
    Masafumi Kashi

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#G1 PORTAL POINT -Ebisu-, GLASS SQUARE B1, YEBISU GARDEN PLACE, 4-20-4, Ebisu, Shibuya-ku, Tokyo 150-6090