- Work & Office
- Social & Communication
VirO
- YOMIKO ADVERTISING INC.
- Fabrica. inc.
About
We announced the virtual office tour system "VirO" for students job hunting in collaboration with YOMIKO ADVERTISING INC. and Fabrica. inc. The COVID-19 pandemic has led to new challenges in corporate recruitment, such as a decrease in contact between job-seeking students and companies. With this service, we aimed to support students in gathering information and exchanges with desired companies in the metaverse office online.
Official Website: https://vir-o.com/
Background
With the onset of COVID-19, digital transformation in the recruitment field has accelerated, making "non-face-to-face job hunting" such as online interviews and AI interviews commonplace. However, there has been an increase in concerns from job-seeking students such as feeling "lonely during job hunting" and "unable to maintain motivation," as well as from recruitment personnel such as "reduced contact with job-seeking students" and "not knowing how to effectively communicate our company's attractiveness to Gen Z, who are accustomed to digital." Therefore, we developed the virtual office tour system "VirO" to provide excitement to Gen Z students. VirO creates exciting new encounters between companies and job-seeking students and solves the recruitment challenges of the future.
Execution
For the metaverse aimed at supporting job hunting for Gen Z, we incorporated the following four features:
- Emotional Virtual Office Experience
VirO is a virtual office tour system focusing on high-quality space design that excites job-seeking students familiar with games and metaverse SNS, intuitive and pleasant interactions that are easily conveyed, and emotional online experiences.
- Highly Customizable Avatar Communication
Users can freely choose their avatars from various male and female forms and operate them as their own avatars within the virtual office, gathering information for company research and interacting with employees and other job-seeking students.
- Enhanced Corporate Experience Content to Enrich Recruitment Websites
Corporate personnel can place images and videos with information or hold webinars for job-seeking students within the virtual office. Various corporate experiences can be provided on the company's recruitment website without being bound by location or time.
- Easy Setup, Management, and Operation for Anyone
No complex operations or specialized knowledge are required to introduce VirO. Using the management screen, anyone can easily set up, manage, and operate the virtual office environment.
Results
The introduction of VirO aimed to achieve the following performance improvements:
Increase in Entry Numbers of Job-Seeking Gen-Z Students
VirO, tailored to the preferences of Gen-Z job-seeking students, creates bonds between companies and job-seeking students by providing enjoyable and memorable office experiences, increasing entry numbers.
Differentiation from Competitors and Enhancement of Company Image
By incorporating the trending metaverse into recruitment activities, companies can not only differentiate themselves from competitors but also appeal to job-seeking students with positive corporate images such as being advanced, challenging, and creative.
Affordable and Quick Implementation
While developing a rich metaverse system from scratch requires high development costs and long development periods, VirO allows for the introduction of high-quality metaverse content at an affordable cost and in a short period.
Credit
- exective producer
- tatsuta shinichiro(YOMIKO)
- producer/creative director
- shirahata kazuki(YOMIKO)
- planner
- okamura akari(YOMIKO), yano moeka(YOMIKO), seki tetsuya(YOMIKO)
- Service site/VI Design
- myna
- account executive
- 長屋 聖士(株式会社MESON)
- Producer / Director
- 岡田 敦子(Fabrica.)
- Project Manager
- 山﨑 朝(Fabrica.), 茂出木 優樹(Fabrica.), 三和 李々花(Fabrica.), 三津谷 南海(Fabrica.)
- Art Director
- 大渕 寿徳(Fabrica.)
- Designer
- 島津 琴実(Fabrica.)
- UI Designer
- 大谷 朝美(Fabrica.)
- Technical Director
- 村上 悠馬(BASSDRUM)
- Technical Director / Backend Engineer
- 川上 祐介(Fabrica.)
- Technical Director / Frontend Engineer
- 松本 周大(Fabrica.)
- Frontend Engineer
- 山野 京平
- Sound Director
- 村野 友哉(Fabrica.)
- CG Director
- 岡澤 彩(Tohjak)
- CG Designer
- 山田 祐子(Tohjak), 菅原 麻衣(Tohjak), 施 柳迎(Tohjak), 木村 遥(Tohjak), 井岡 貴奈(Tohjak), 山田 真須美(Tohjak), 飯田 聡(Tohjak), 吉田 充希(Tohjak), 山本 拓実(Tohjak)