• Work & Office
  • Social & Communication

VirO

  • YOMIKO ADVERTISING INC.
  • Fabrica. inc.
VirO

About

We announced the virtual office tour system "VirO" for students job hunting in collaboration with YOMIKO ADVERTISING INC. and Fabrica. inc. The COVID-19 pandemic has led to new challenges in corporate recruitment, such as a decrease in contact between job-seeking students and companies. With this service, we aimed to support students in gathering information and exchanges with desired companies in the metaverse office online. 

Official Website: https://vir-o.com/

Background

With the onset of COVID-19, digital transformation in the recruitment field has accelerated, making "non-face-to-face job hunting" such as online interviews and AI interviews commonplace. However, there has been an increase in concerns from job-seeking students such as feeling "lonely during job hunting" and "unable to maintain motivation," as well as from recruitment personnel such as "reduced contact with job-seeking students" and "not knowing how to effectively communicate our company's attractiveness to Gen Z, who are accustomed to digital." Therefore, we developed the virtual office tour system "VirO" to provide excitement to Gen Z students. VirO creates exciting new encounters between companies and job-seeking students and solves the recruitment challenges of the future. 

VirO

Execution

For the metaverse aimed at supporting job hunting for Gen Z, we incorporated the following four features: 

  • Emotional Virtual Office Experience 

VirO is a virtual office tour system focusing on high-quality space design that excites job-seeking students familiar with games and metaverse SNS, intuitive and pleasant interactions that are easily conveyed, and emotional online experiences. 

  • Highly Customizable Avatar Communication 

Users can freely choose their avatars from various male and female forms and operate them as their own avatars within the virtual office, gathering information for company research and interacting with employees and other job-seeking students. 

  • Enhanced Corporate Experience Content to Enrich Recruitment Websites 

Corporate personnel can place images and videos with information or hold webinars for job-seeking students within the virtual office. Various corporate experiences can be provided on the company's recruitment website without being bound by location or time. 

  • Easy Setup, Management, and Operation for Anyone 

No complex operations or specialized knowledge are required to introduce VirO. Using the management screen, anyone can easily set up, manage, and operate the virtual office environment. 

VirO

Results

The introduction of VirO aimed to achieve the following performance improvements: 

Increase in Entry Numbers of Job-Seeking Gen-Z Students 

VirO, tailored to the preferences of Gen-Z job-seeking students, creates bonds between companies and job-seeking students by providing enjoyable and memorable office experiences, increasing entry numbers. 

Differentiation from Competitors and Enhancement of Company Image 

By incorporating the trending metaverse into recruitment activities, companies can not only differentiate themselves from competitors but also appeal to job-seeking students with positive corporate images such as being advanced, challenging, and creative. 

Affordable and Quick Implementation 

While developing a rich metaverse system from scratch requires high development costs and long development periods, VirO allows for the introduction of high-quality metaverse content at an affordable cost and in a short period. 

VirO

Credit

  • exective producer
    tatsuta shinichiro(YOMIKO)
  • producer/creative director
    shirahata kazuki(YOMIKO)
  • planner
    okamura akari(YOMIKO), yano moeka(YOMIKO), seki tetsuya(YOMIKO)
  • Service site/VI Design
    myna
  • account executive
    長屋 聖士(株式会社MESON)
  • Producer / Director
    岡田 敦子(Fabrica.)
  • Project Manager
    山﨑 朝(Fabrica.), 茂出木 優樹(Fabrica.), 三和 李々花(Fabrica.), 三津谷 南海(Fabrica.)
  • Art Director
    大渕 寿徳(Fabrica.)
  • Designer
    島津 琴実(Fabrica.)
  • UI Designer
    大谷 朝美(Fabrica.)
  • Technical Director
    村上 悠馬(BASSDRUM)
  • Technical Director / Backend Engineer
    川上 祐介(Fabrica.)
  • Technical Director / Frontend Engineer
    松本 周大(Fabrica.)
  • Frontend Engineer
    山野 京平
  • Sound Director
    村野 友哉(Fabrica.)
  • CG Director
    岡澤 彩(Tohjak)
  • CG Designer
    山田 祐子(Tohjak), 菅原 麻衣(Tohjak), 施 柳迎(Tohjak), 木村 遥(Tohjak), 井岡 貴奈(Tohjak), 山田 真須美(Tohjak), 飯田 聡(Tohjak), 吉田 充希(Tohjak), 山本 拓実(Tohjak)

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