Cases

• Media & Entertainment

Near-Future AR Communication for Enjoying Content Together

We collaborated on a concept exhibit showcasing future viewing experiences using AR glasses at "STRL Open House 2025," hosted by NHK Science & Technology Research Laboratories from May 29 to June 1,

• Science & Technology Research Laboratories, NHK STRL

• Work & Office

Immersive Pitch

"Immersive Pitch" is a next-generation 3D presentation and showroom experience app for businesses, utilizing Apple Vision Pro.

• In-house product

• City & Transport
• Media & Entertainment
• Advertisement

404 AQUARIUM

Utilizing the giant screen inside Shibuya’s creator hub, "404 Not Found," we have created content that transforms the facility into an aquarium. This project proposes a new customer experience for the era of spatial computing, expanding the shopping experience in commercial facilities.

• STYLY Inc.

• Atarimae Lab
• Media & Entertainment

A wormhole representation utilizing the camera of Apple Vision Pro

We recreated a "wormhole that distorts space-time" using Apple Vision Pro.

• Prototype

• Lifestyle
• Media & Entertainment

SunnyTune with Frieren: Beyond Journey’s End

The popular Japanese IP Frieren: Beyond Journey’s End introduces characters Frieren and Fern into SunnyTune, a sensory weather app for Apple Vision Pro. You can observe their journey from digital interiors, reminiscent of a snow globe that blends seamlessly into your space.

• In-house products

• Lifestyle
• Media & Entertainment

Hello, Dot

"Hello, Dot" is a mixed reality experience app that launched in May 2024, starting with the Meta Quest 3 version. The Apple Vision Pro version of "Hello, Dot" offers the same interactive experience as the Meta Quest 3 version, allowing users to engage with the Peridot character (Dot) through various actions while remaining in the real world.

• Niantic, Inc.

• Atarimae Lab
• Media & Entertainment

Jump & Coin

We prototyped an experience where video game characters leap out of the screen using Apple Vision Pro.

• Prototype

• Lifestyle
• Media & Entertainment
• Atarimae Lab

E-book prototype using Apple Vision Pro

We prototyped the future e-book experience with Apple Vision Pro.

• Prototype

• Media & Entertainment
• Social & Communication

ITOCHU Corporation has developed Apple Vision Pro experience contents for the permanent exhibition “The Earth's Tomorrow Observatory” at the ITOCHU SDGs STUDIO, operated by ITOCHU Corporation. The Apple Vision Pro content produced for this project is an Apple Vision Pro content that will be used in the permanent exhibition “The Earth's Tomorrow Observatory” at the ITOCHU SDGs STUDIO GALLERY, and will showcase the efforts of ITOCHU merchants toward the eight “tomorrows” of the future. The exhibition will be held at the ITOCHU SDGs STUDIO GALLERY, and will feature the latest experiences and presentations through Apple Vision Pro.

• ITOCHU Corporation

• Lifestyle
• Media & Entertainment

SunnyTune with Peridot from Niantic

For a limited time, Niantic's "Peridot" will be featured in the "SunnyTune" app for Apple Vision Pro.

• Niantic

• City & Transport

arium

As part of the nationwide 3D city model development and open data project "PLATEAU" promoted by the Ministry of Land, Infrastructure, Transport, and Tourism, we developed the AR and metaverse integration platform "arium" where users and businesses can interact and experience in both directions. We conducted the proof-of-concept experiment of this project in collaboration with Hakuhodo DY Holdings.

• Ministry of Land, Infrastructure, Transport, and Tourism
• Hakuhodo DY Holdings

• Lifestyle

SunnyTune for Apple Vision Pro

We have released 'SunnyTune: Sensory Weather App' for Apple Vision Pro. SunnyTune is optimized for the Apple Vision Pro experience, allowing users to feel the weather through visuals and audio.

• Owned Product

• Work & Office
• Social & Communication

VirO

We announced the virtual office tour system "VirO" for students job hunting in collaboration with YOMIKO ADVERTISING INC. and Fabrica. inc. The COVID-19 pandemic has led to new challenges in corporate recruitment, such as a decrease in contact between job-seeking students and companies. With this service, we aimed to support students in gathering information and exchanges with desired companies in the metaverse office online. Official Website: https://vir-o.com/ Official Video: https://youtu.be/uHL0CtCUf7U

• YOMIKO ADVERTISING INC.
• Fabrica. inc.

• Media & Entertainment

Through the Lens

This project began as an initiative to enhance the value of Ebisu Garden Place, owned by Sapporo Real Estate, through XR technology. The goal was to develop an XR system that companies interested in showcasing at Ebisu Garden Place would find valuable, with the long-term vision of expanding this system throughout the entire Ebisu area to create a unified platform. As part of this effort, XR content was developed in conjunction with "Baccarat ETERNAL LIGHTS – The Shape of Joy," an event organized by Sapporo Real Estate Development Co., Ltd., and Baccarat Pacific K.K, held at Ebisu Garden Place.

• SAPPORO REAL ESTATE CO., LTD

• City & Transport
• Social & Communication

GIBSON in Marunouchi

GIBSON, a project to create new communication experiences that fuse real and cyber space, is being conducted in collaboration with Hakuhodo DY Holdings, Inc. The demonstration test was conducted in collaboration with Mitsubishi Estate Co.

• Hakuhodo DY Holdings
• Mitsubishi Estate Co.
• Tokyo Marunouchi Innovation Platform

• Work & Office
• City & Transport
• Social & Communication

AR Room & AR Guide

MESON has cooperated in the planning and development of two applications, "AR Room" and "AR Guide," for the new augmented reality (AR) glasses "Nreal Air" launched by NTT DOCOMO on March 4, 2022.

• NTT DOCOMO

• Retail

SAINT RAY

SAINT RAY" is a smartphone-based AR application exhibited at the AR event "SAINT RAY - Sacred Light 'SAINT RAY' brings us to the world of digital healing" conducted by NTT Docomo, Odakyu Electric Railway and Odakyu Department Store.

• NTT Docomo
• Odakyu Electric Railway
• Odakyu Department Store

• Media & Entertainment
• City & Transport

RESHAPE YOUR VIEW

RESHAPE YOUR View is a city-view AR experience that lets people explore tourist spots and make their own sightseeing routes. At Yokohama Landmark Tower Sky Garden, an observatory floor of Yokohama Landmark Tower, tourists are invited to use Magic Leap 1 to find 12 spots in the cityscape of Yokohama and know attractive aspects of each spot by pulling them inside the observatory.

• NTT DOCOMO

• City & Transport
• Social & Communication

GIBSON with PLATEAU

The GIBSON Project started from two frequently asked questions: what kind of framework do we need to reconnect people while the global pandemic of COVID-19 and how can we deliver a way of communication to people who visit places virtually? This experimental project was opereated in collaboration with the PLEATEU project which aimes to build a open city 3D model and is sponsored by Japan's Ministry of Land, Infrastructure, Transport and Tourism. Through this project, we are trying to build a communication platform for city life in various fields, such as event, travel, and commerce.

• Hakuhodo DY Holdings

• Media & Entertainment
• City & Transport

THE SANCTUARY

“THE SANCTUARY” is a digital twin-platform service that allows visitors to experience Takidan-ji in Fukui Prefecture as if they were sightseeing there. This project was launched with the goal of providing a rich and immersive digital tourism experience for visitors to Japan.

• NTT WEST
• ExaWizards

• Social & Communication

GIBSON Prototype

Project GIBSON has started as the forth joint research project with Hakuhodo DY Holdings, which follows AR City in Kobe, Spatial Message, and mirr. The global pandemic of COVID-19 restricts our physical travel and reduces the chance to see people.

• Hakuhodo DY Holdings

• Lifestyle

AR PHOTOALBUM

AR PHOTOALBUM is an AR experiment that visualizes location of your photos on a 3D map and lets you look back on memories of cities you visited.

• Prototype

• Lifestyle

PARALLEL

PARALLEL is an experiment that mixes the virtual cityscape with the real cityscape. Using this app, you can walk in a city with changing the ratio of virtuality and reality as you want.

• Prototype

• Media & Entertainment

SPACE ZAPPING

SPACE ZAPPING showcases immersive interaction with spaces. You can quickly switch AR space selections, just like TV channel zapping, and you can dive into the selected space.

• Prototype

• Social & Communication

mirr

mirr is an XR communication experience that embodies the concept of “selfie experience in the age of AR glasses” and “immersive photo communication experience.” mirr offers a mixed reality platform where people are able to pin their selfies in space and add virtual decoration around the photos.

• Hakuhodo DY Holdings

• Social & Communication

Spatial Message

Spatial Message is an AR communication experience that uncovers and enhances the potential of space. This experience embodies the future of human communication and the power of space to connect people.

• Hakuhodo DY Holdings

• Retail

PORTAL with Nreal

Using a pair of NrealLight, PORTAL with Nreal offers the first ever immersive experience of fashion and shopping. This app embodies the potential of AR to create a touchpoint between brands and consumers.

• XREAL

• Retail

PORTAL BY TOCCA

PORTAL BY TOCCA is one of MESON’s PORTAL series that turns an ordinary store into an immersive space where a brand tells and shows its story. Like PORTAL BY JOSEPH, it is an immersive experience of AR fashion show featuring a brand.

• TOCCA

• Retail

PORTAL BY JOSEPH

PORTAL BY JOSEPH is an AR fashion show experience. PORTAL turns an ordinary store into an immersive space where a brand tells and shows its story. Using iPad, people are able to enjoy watching a virtual fashion show and previewing and purchasing seasonal items.

• JOSEPH

• City & Transport

AR CITY

AR CITY is an XR simulation experience of urban development, which was exhibited at cross-media event "078KOBE" in 2019. With iPad, people share AR fields and collaboratively build the future of Kobe city with AR.

• Hakuhodo DY Holdings