• PORTAL BY JOSEPH

    LOREM IPSUM IS SIMPLY DUMMY TEXT OF THE PRINTING AND TYPESETTING INDUSTRY. LOREM IPSUM HAS BEEN THE INDUSTRY’S STANDARD DUMMY TEXT EVER SINCE THE 1500S, WHEN AN UNKNOWN PRINTER TOOK A GALLEY OF TYPE AND SCRAMBLED IT TO MAKE A TYPE SPECIMEN BOOK. IT HAS SURVIVED NOT ONLY FIVE CENTURIES, BUT ALSO THE LEAP INTO ELECTRONIC TYPESETTING, REMAINING ESSENTIALLY UNCHANGED. IT WAS POPULARISED IN THE 1960S WITH THE RELEASE OF LETRASET SHEETS CONTAINING LOREM IPSUM PASSAGES, AND MORE RECENTLY WITH DESKTOP PUBLISHING SOFTWARE LIKE ALDUS PAGEMAKER INCLUDING VERSIONS OF LOREM IPSUM. T IS A LONG ESTABLISHED FACT THAT A READER WILL BE DISTRACTED BY THE READABLE CONTENT OF A PAGE WHEN LOOKING AT ITS LAYOUT.

  • ABOUT

    PORTAL BY JOSEPH IS AN AR FASHION SHOW EXPERIENCE. PORTAL TURNS AN ORDINARY STORE INTO AN IMMERSIVE SPACE WHERE A BRAND TELL AND SHOW ITS STORY. USING IPAD, PEOPLE ARE ABLE TO ENJOY WATCHING A VIRTUAL FASHION SHOW AND PREVIEWING AND PURCHASING SEASONAL ITEMS. PORTAL FEATURES BRITISH FASHION BRAND JOSEPH’S 2019 A/W COLLECTION FASHION MODELS, WHO ARE RENDERED IN 3D FROM 153 IMAGES TAKEN SIMULTANEOUSLY FROM DIFFERENT ANGLES, APPEAR WEARING 15 TYPES OF ENSEMBLES SELECTED FROM JOSEPH’S 2019 A/W COLLECTION. THROUGH THE PORTAL EXPERIENCE, PEOPLE CAN LEARN JOSEPH’S BRAND PHILOSOPHY AND FIND NEW CLOTHES AND COMPLETE ATTIRES WHILE ENJOYING THE IMMERSIVE, INSPIRATIONAL SHOW POWERED BY AR TECHNOLOGY.
    YOU CAN ADD YOUR FAVOURITE ITEMS TO A “SAVED” LIST AND BRING THE LIST HOME BY SCANNING A GIVEN QR CODE PROVIDED AT THE END OF THE SHOW. IF SOME ITEMS ARE NOT AVAILABLE AT THE STORES, YOU CAN PURCHASE ITEMS YOU’VE SAVED ONLINE.

  • CONCEPT

    オンラインでいつでも商品を買えるようになったことで、店舗の役割は単にモノを売る場所から「体験」を提供する場へ変化しています。
    本プロジェクトでは、これからの店舗が提供すべき体験に必要な要素を「出会う・学ぶ・つながる」の3点として定義しました。
    出会う - 自分が知らなかった新しいアイテム・着回し・ファッションの楽しみ方に出会う
    学ぶ - ランウェイを通してブランドやアイテムの世界観・ストーリーを知って共感してもらう
    繋がる - 店舗やブランド・店員と双方向的なコミュニケーションを通じて時間を過ごしてもらう
    これらの要素をAR技術を通じていかに実現できるか検討し、PORTAL BY JOSEPHの体験が完成しました。

  • CREDIT

    Service Planning & Design and Development: Kent Kajitani / Yuki Kobayashi / Kazuya Hiruma / Jun Ito / mathilda / Yuki Homma / Tomoaki Kuroko
    Creative Direction: Mami Osada / Keita Osada
    Collaboration in Design and Engineering: Kitasenju Design / Sensitive Cube / You Kamihiro / Takashi Shirae
    3D Scan: Roland Kirishima / Emi Nakano / Atsushi Aguro / Shin Fukushima / James Swanson
    Photography: Keita Osada
    VideoGraphy: Masafumi Kashi
    Sound Design: Junji Kamatsuka

MESON IS A MULTIDISCIPLINARY TEAM OF CREATIVES AUGMENTING HUMAN EXPERIENCES AND POSSIBILITIES WITH SPATIAL COMPUTING TECHNOLOGY.