PORTAL BY JOSEPH is an AR fashion show, an immersive fashion experience of interacting with fashion models, items and ensembles with iPAD. It features British fashion brand JOSEPH's a/w collection. During the summer of 2019, the experience was exhibited at two JOSEPH stores at GINZA SIX and TOKYO MIDTOWN.
MESON was committed to designing the physical environment to enhance the quality of the immersive PORTAL experience. Behind the AR marker wall, there was a space for storing devices. The space played a role in protecting devices and other installations and improving safety of users. We believe designing a space based on store requirements is an important factor that ensures a comfortable experience of AR.