The underlying concept of PORTAL with Nreal is “transforming your room into a more convenient and enjoyable shopping space than an ordinary store.” It was born out of the recent trend of experience-oriented stores. The role of brick-and-mortar stores is changing today. Stores are becoming the places where people can experience the world of the brand, as shopping itself has become available online conveniently. The trend will change online shopping experiences as well. We believe that online shopping needs to become more than just a convenient way to buy things, it needs to be experience-oriented and become a place where you can experience the world of a brand with all five senses. We developed PORTAL to embody this concept.